About Tom

Author. Keynote Speaker. Executive Coach.

Tom Finn is the Founder and CEO of The Shift Effect Initiative. Tom is on a mission to help leaders make big impact in their work, their organizations, and their lives through the power of small shifts.

Scenarios like overload, frayed relationships, conflict, organizational politics, clutter, and personal “fatal flaws” tend to keep us stuck, frustrated, or longing for better results.

Tom has worked with hundreds of leaders to turn around those professional and personal scenarios. Stories of how this was done are featured in 50 of Tom’s clients in his book, The Shift Effect.

“This could not have been a more perfect match between me and a coach – we were able to glean learnings about personal and work life. You are very, very, very good at your job.”

Federal Middle Manager

Tom specializes in getting his clients to see their situations differently. To generate options where there were none.

The Shift Effect approach has worked with regional directors, office directors, lawyers, doctors, supervisors, cybersecurity directors, organizational development leads, human resource directors, lab directors, vice presidents, and coaches. Why does it work and why does it span industries and roles in its effectiveness?

Tom uses a tool – a continuum tailored to his client’s situation – to unlock stuck scenarios, to provide fresh perspectives, and to unearth new tactics and strategies. The approach – the Shift Effect – is understandable and revealing, to the point where clients see, feel, and practice their own changes.

“This is so simple, but it’s life-changing!”

Keynote attendee

The Shift Effect in Action

Experiment a bit here with one of the continuums Tom used with clients who were challenged by … ???

Turning Overwhelmed into Impact

Act
Step 1
Lorem ipsum dolor sit amet.
Reflect

Tom shares the tool and its impacts in keynotes and webinars. He was featured in the 30th anniversary celebration of the International Coaching Federation, hosted by the Ireland Chapter for three days of webinars on the power of the Shift Effect. Chevron asked Tom to speak to their young leaders about how to use small shifts for multiple challenges.

Some of Tom’s clients include

For presentation only
For presentation only
For presentation only
For presentation only
For presentation only
For presentation only
For presentation only
For presentation only
For presentation only
For presentation only
For presentation only
For presentation only
For presentation only
For presentation only

Author. Keynote Speaker. Executive Coach.

Need fresh perspective or guidance? Interested in booking Tom for speaking engagement? Click below to reach out. Take the first step toward greater clarity and confidence today.

(703) 709-7947

Hints, tips, and dialogue. join our mailing list.

© 2025

The Shift Effect Initiative.

All Rights Reserved. Privacy / Cookie Policy